Marketers need to build digital relationships and reputation before closing a sale.
~Chris Brogan, Chief Executive Officer of Owner Media Group~
Overview
Learn at your own pace using real-life examples!
- Create a Brand Map
- Basics of marketing - Segmentation, Targeting, Positioning
- Traditional content and effectiveness in marketing
- Content creation in the era of websites and SEO
- Content evolution in the social media era
- Digital campaigns (Importance of content)
BONUS: Create your personal brand as a social media influencer
Meet your facilitator, Vimal Pillai!
Vimal Pillai brings 12+ years of extensive experience in the areas of marketing, communications, web and digital technologies.
He has been featured among the “Most Influential MarTech Leaders” by the world marketing congress in November 2017 and is among the “100 most Influential National Leaders in Marketing” listed by CMO Asia in July 2015. He holds a master’s degree in Management Studies and a B.E in Information Technology from the University of Mumbai.
His interests include marketing, social media, investing in stock markets and writing. He writes two blogs – one on marketing and another on miscellaneous topics. He also writes 100-word stories through his Facebook page – Vimal Pillai’s 100-word tales.
Course Curriculum
- 00 Overview of the course (1:06)
- 01 Using the Brand Map (4:49)
- 02 Fundamentals of marketing - STP (Segmentation, Targeting & Positioning) (12:55)
- 03 Case Study: The STP in action (9:48)
- 04 Traditional content marketing, a look at history (3:09)
- 05 Traditional content marketing, a look at history (Contd.) (3:02)
- 06 The digital evolution of marketing: Websites, SEO & Social Media (8:28)
- 07 The digital evolution of marketing: Websites, SEO & Social Media (Contd.) (3:37)
- 08 Optimizing your website - SEO using relevant content (1:54)
- 09 Quick recap so far (2:59)
- 10 Marketing using content in the social media era (14:33)
- 11 Understanding the marketing campaign life cycle (18:40)
- 12 Building your brand's credibility through a campaign (7:33)
- 13 BONUS: Building your personal brand (2:10)
- 14 BONUS: Building your personal brand (Contd.) (11:54)
- 15 BONUS: Tips on becoming a social media influencer (7:06)
- Course Feedback Form
Frequently Asked Questions
When can I watch this online course by Vimal?
Once enrolled, you can watch this online course anytime and from anywhere, as long as you have an internet access.
Will I receive a certificate?
Yes, you will receive a certificate that will simply be a proof that you have completed this course. The same can be shared with your friends, family, employer to showcase your commitment towards learning the subject and your accomplishment of completion.
edVentr is not an awarding body or an accredited institution.